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Press Release

SHANGRI-LA HOTELS AND RESORTS AND SINGAPORE AIRLINES LAUNCH REGIONAL CAMPAIGN TO CELEBRATE ASEAN’S 50TH YEAR

SHANGRI-LA HOTELS AND RESORTS AND SINGAPORE AIRLINES LAUNCH REGIONAL CAMPAIGN TO CELEBRATE ASEAN’S 50TH YEAR

In celebration of the Association of Southeast Asian Nations’ (ASEAN) 50th founding anniversary, global travel brands Shangri-La Hotels and Resorts and Singapore Airlines have partnered to launch a regional travel campaign called “ASEAN Is More – First Stop Singapore.”  The campaign will showcase Southeast Asia’s diverse destinations with specially curated leisure travel offers, which can be reserved from 1 August to 31 October 2017 at www.rediscovernew.shangri-la.com/asean-50, for stays until 31 December 2017.

 

Families can find exclusive flight offers to exciting destinations and hotel deals for any Shangri-La hotel or resort in Singapore, Malaysia, Indonesia, Myanmar and Thailand; Hotel Jen properties in Singapore and Malaysia; as well as Traders Hotel, Kuala Lumpur.  The ASEAN Is More Family Fun offer includes:

 

 

  • Accommodations for two adults and two children aged 11 years old and below 
  • Daily breakfast buffet  
  • Complimentary extra bed or sofa bed for one child 
  • Complimentary daily dinner buffet for two adults and two children aged 11 years old and below with free-flow soft drinks, juices, beer and house wine at selected hotels. 
  • Complimentary wireless Internet access   

 

 

To turn up the notch on fun, travellers can take part in the ASEAN 50 Holiday Memory Match game, which will run from 1 August to 31 October 2017.  

 

Game participants score points by correctly matching all the cards in the shortest time and the accumulated scores will be displayed on a leaderboard on the game’s microsite www.rediscovernew.shangri-la.com/asean-50-game.  The top 10 fastest contestants will each win a four-day and three-night stay at Shangri-La hotel, Singapore that includes a SGD200 dining credit at NAMI Restaurant and Bar.  Winners of the ASEAN 50 Holiday Memory Match game will be notified through email.

 

At the end of the game, participants are encouraged to submit their answer for the question, “What is your favourite ASEAN country and why?” to stand a chance of winning a four-day holiday from their home country to Singapore.  The prize includes a round trip economy class air ticket on Singapore Airlines with accommodation in the newly refreshed Tower Wing of Shangri-La Hotel, Singapore.

 

“We are excited to partner with Singapore Airlines to highlight the vibrant and colourful Southeast Asia region and its warm hospitality,” said Shangri-La Executive Vice President, Mr. Cetin Sekercioglu.  “As a destination, Southeast Asia has so much to offer – art, culture, heritage, nature, culinary experiences and innovative events that attract and engage all kinds of travellers.  There is truly something for everyone in ASEAN.”

 

“We are pleased to work with Shangri-La Hotels and Resorts on this new partnership to promote the diversity of ASEAN to the world,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson. “With SIA’s home base of Singapore located in the heart of ASEAN and coupled with our wide global network, we are well-positioned to bring visitors across this beautiful region.”  

 

To discover more about the ASEAN Is More campaign, please visit www.rediscovernew.shangri-la.com/asean-50 

 

Hotel and flight reservations for ASEAN is More must be made between 1 August and 31 October 2017 at www.rediscovernew.shangri-la.com/asean-50/hotel-deals or www.rediscovernew.shangri-la.com/asean-50/flights, for stays until 31 December 2017.  Terms and conditions apply.

 

 

To find out more about Shangri-La Hotels and Resorts and Singapore Airlines’ Infinite Journeys programme, please visit www.infinitejourneys.com.

Hong Kong-based Shangri-La Hotels and Resorts currently operates over 95 hotels with a room inventory of over 40,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Qatar, Singapore, Sri Lanka, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in Australia, mainland China, Cambodia, Indonesia, Malaysia, Saudi Arabia and Sri Lanka. For more information, please visit www.shangri-la.com.

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Rosemarie Wee
Area Director of Communications

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(60 3) 2032 2388 extension 1186/1187

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