Press Release

Press Release

Kerry Hotel Pudong, Shanghai Launches Pink October Campaign Including Guinness World Records™ Largest Ball Pit Attempt

Committed to providing guests with unsurpassed experience whilst keeping close to our corporate social responsibility, the Kerry Hotel Pudong launches a Pink October activities campaign which will conclude with Guinness World Records™ Largest ball pit attempt on 30 October.

In line with “Breast Cancer Awareness Month,” the Pink October campaign aims to spread awareness across both the local and expatriate population and encourages women to be proactive in the prevention of breast cancer.  Kerry Hotel Pudong will join hands with More Than Aware again this year and the theme is Surviving, Thriving, Diving into life.

The hotel has developed a daily events and promotions calendar that offers special Pink October promotions and fun activities including:

A Pink facial at The Spa, Kerry Sports Pink exercise classes, complimentary glass of sparkling rosé prosecco or rose hip tea in The Lounge on Tuesdays, pink cider in The BREW and free-flowing sparkling rosé will be provided during the Champagne Sunday Brunch and the chefs and staff will get into the Pink spirit on Fridays and Saturdays.  Pink October will also be cascaded to the staff with activities and breast cancer awareness lectures to the staff. 

On 26 October, Kerry Hotel will hold a Pink Bazzar with 40 retail vendors in the courtyard of Kerry Parkside.  On this day the hotel will organise the “Pledge Your Ponytail” hair-cutting event.  The hotel has invited professional hair studios to give complimentary hair cuts to women willing to pledge six or more inches of their hair to make wigs for women battling cancer.

The Think Pink theme builds during the month to a Charity luncheon on 30 October and Kerry Hotel is proud to partner with the “More Than Aware” charity organization again this year and be the home to the annual luncheon. The luncheon aims to facilitate greater dialogue around women’s health issues in Shanghai, and ultimately across China.  All proceeds from the fundraiser go to the Shanghai Cancer Recovery Club (SHCRC).

During the lunch on the 30 October the Hotel will hold Guinness World Records breaking event.  The hotel will empty its 25 meter swimming pool and fill it up with one million pink and green bubble balls.  With the support of “More Than Aware”, the hotel expects to gather a group of participants to enter this bubble ball pool.  Three hundred of the guests are recovering cancer patients volunteered from SHCRC and will be joined by invited media and Pink October friends.  This will break Guinness World Records Largest ball pit in the world.  The Bubble Balls go on sale on 1 October at the Hotel and throughout the community for RMB 35 per 100 balls and proceeds from the sale will benefit breast cancer education, awareness and action.   

Think Pink and make a difference at Kerry Hotel Pudong in October.  For details of the Pink October campaign, please call (86 21) 6169 8888 or email

More Than Aware is a Shanghai based nonprofit organization that is transforming breast cancer awareness into action, empowering women to proactively prevent breast cancer by becoming the CEOs of their own health and wellness. More Than Aware educates, inspires and supports women to 'get their green on' by taking action steps that positively impact their health.  Through its successful free outreach programs that focus on Proactive Prevention, Wellness from Within and Sisterhood Support, it educates, inspires and supports women in choosing to live a clean and green healthy lifestyle that will help prevent breast cancer. 

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner whilst balancing the interests of diverse stakeholders. In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees. These focus areas are unified under the umbrella brand of “Sustainability”, together with  Shangri-La’s core CSR projects “Embrace” and “Sanctuary”.  Hotel-level Embrace programmes focus on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  Sanctuary programmes concentrate on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please visit the group’s CSR section on

Press Contact

Grace Yang
Director of Communications


(86 21) 6169 8888


(86 21) 6169 8899


No.1388 Hua Mu Road, Pudong, Shanghai, Shanghai, 201204, China


View Global PR Contacts