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''Disney Mickey Magic Show'' Raises Funds For Embrace Programme Of Shangri-La Hotel, Ningbo

''Disney Mickey Magic Show'' Raises Funds For Embrace Programme Of Shangri-La Hotel, Ningbo

Ningbo Zhejiang, 9 August 2013 – Shangri-La Hotel, Ningbo invited the students from Yuyao Siming Mountain Primary School to watch the first Disney Mickey Magic Show at Ningbo Grand Theatre.

Disney’s cartoon characters originated from the happy childhood of Mr. Walt Disney, the founder of Disney. Shangri-La Hotel, Ningbo attempts to create a healthy and happy environment and better conditions for the Embrace Programme students. This is long-term programme will span 10 years.

For the past two years, Embrace Programme students received four nutritious meals cooked by the hotel’s chefs every week, instead of eating only rice and preserved vegetables every day. They have attended English classed taught by an expatriate employee from the hotel every two weeks to help open their minds. The school’s old kitchen equipment has been replaced with new ones and the dormitory walls have been brushed. More and more smiles can be seen on the Embrace Programme students’ faces.

In 2013, the hotel would like to create more chances for students to open their eyes and make their dreams come true. For this Disney activity, Shangri-La Hotel, Ningbo arranged a shuttle bus to pick up the students from their school to the theatre and prepared food that the students liked for their dinner. The most memorable moment was when they had a chance to have their pictures taken with the Disney cartoon characters.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner whilst balancing the interests of diverse stakeholders. In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees. These focus areas are unified under the umbrella brand of “Sustainability”, together with  Shangri-La’s core CSR projects “Embrace” and “Sanctuary”.  Hotel-level Embrace programmes focus on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  Sanctuary programmes concentrate on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please visit the group’s CSR section on

Press Contact

Elaine Jiang
Director of Communications


(86 574)8799 7351


(86 574) 8799 7333


88 Yuyuan Street, Ningbo, Zhejiang


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