The Legend of Shangri-La and Its Unique Hospitality is Making Its Way to Europe

In 2013, Shangri-La will reach an even higher level of attainment, when it launches a new luxury London hotel inside the spire of The Shard.

A New Symbol for London

At 1,016 feet high, The Shard is regarded as one of the most ambitious architectural endeavours in the United Kingdom. Its height will make it one of the tallest buildings in Europe, while its soaring spire shape will make it one of the most distinctive.

A Philosophy Born in The East

As with every property in the group, Shangri-La Hotel, at The Shard, London will operate on a simple yet powerful philosophy of Shangri-La hospitality from warm, caring people. The uniquely Asian view of service at this luxury London hotel embodies the core values of respect, helpfulness, courtesy, sincerity and humility, and has been the cornerstone of the Shangri-La success.