Press Release


Press Release

Shangri-La’s Boracay Resort & Spa, Philippines Provides Photography Training For Frontline Staff

Boracay, Philippines, August 15, 2014 – Shangri-La’s Boracay Resort & Spa, Philippines recently provided basic photography training for 70 frontline staff by one of the country’s seasoned photography instructors, master strobist Ricky Ladia.

Holiday vacations are where most of life’s exciting memories happen. Snapshots of places and wonderful moments have become an absolute must, even more so with today’s smart phones, which are as efficient as digital cameras. Given the luxury resort’s nature of business and location, it is common courtesy for the staff to offer assistance to guests who want to have their photos taken against a scenic or iconic backdrop.

With this in mind, Shangri-La’s Boracay Resort & Spa, Philippines’ management strategically decided that developing the staff’s photography skills was necessary. The training aimed to provide the resort’s front-of-house staff with basic knowledge and skills in properly handling cameras, smart phones and tablets for taking guest pictures.

“Imagine going on vacation to a beautiful destination and not have decent pictures to show for it. And, worst is when you return from your trip only to realize that you’re not even in any picture because you were the one holding the camera the entire time,” said Amit Oberoi, general manager.

The basic photography workshop was a three-hour session conducted in four batches over a span of two days. Participants included the resort’s buggy drivers, speed boat captains, food service crew, housekeeping staff and butlers, front office and concierge staff.

The workshop included use of smart phones and DSLR cameras. Ricky Ladia highlighted HOW-TOs on framing composition, proper lighting, facial angles and directing creative shots, and concluded with a course application.

Ultimately, the training goal was achieved with the resort staff becoming competent in taking beautiful photos of guests, accommodating requests with confidence and, furthermore, recommending interesting photo spots within the resort. 

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 85 hotels under the Shangri-La brand with a room inventory of over 36,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, India, Mongolia, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

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