Press Release

Press Release

Traders Upper East Hotel, Beijing Presents Korean Food Festival at Café Noir

From 15 to 30 April 2014, Traders Upper East Hotel, Beijing is hosting the Korean Food Festival at Café Noir. The event is supported by the Korean Cultural Center, China, Ms Kim Seungsuk and Kooksoondang Rice Wine, which presenting Korean specialties, such as Mustard Sannakji, Grilled Eel, Galbi, Kimchi Marbled Meat, Naengmyeon, Kimichijeon and Bibimbap. Signature beverages include rice wine, sikhye, sujeonggwa and jujube tea.

On 15 April 2014, the opening day, guests were entertained by traditional Korean song and dance performances by the Korean artists and Korean International School in Beijing. The Korean Food Festival Launching Ceremony kicked off as guests came together to cut more-than-30-metre Korean rice cakes for good wishes to the Korean Food Festival and all the guests present at the party.

During the whole festival, the Korean Cultural Center is displaying Korean folk decoration and Korean scenery pictures at Café Noir and Hotel lobby which make people know more about Korea besides Food Culture. Ms Kim Seungsuk, the most popular Korean cuisine chef, held cooking classes from 5 to 6 p.m. on 15 and 16 April 2014. Guests can enjoy delicious food while learning the authentic process of Korean cuisine. All diners at Café Noir on that day are welcome to participate in the classes.

The value-for-money Korean Food Festival buffet is priced at only RMB158 for lunch and RMB218 for dinner. Prices are subject to a 15 per cent surcharge. For further information or for reservations, please contact Café Noir on (86 10) 5907 8888 extension 8416 or e-mail café

Located in the Third Embassy Area and Wangjing District, also known as the “Korean City of Beijing,” Traders Upper East Hotel, Beijing provides popular Korean cuisine at Café Noir’s morning buffet. Such dishes as Kimchi and Soba Noodles are welcomed by Korean guests.

Café Noir, located on the lobby level of Traders Upper East Hotel, Beijing, received Morning Beijing’s “Best Restaurant of Korean People’s Choice 2013 and 2014” award for two consecutive years. Café Noir offers contemporary all-day dining, in which guests are invited to “eat with the eyes” first at the innovative à la carte buffets featuring Asian and international fare.

The restaurant has floor-to-ceiling glass walls on three sides, through which diners can enjoy green landscape views, an open kitchen and cooking stations where chefs are ready to cater to every desire of diners. Café Noir puts its pristine produce and its talented chefs on display and emphasises creating a sensory discovery.

Ms Kim Seungsuk, guest chef for the cooking class, is the director of the Korean Cultural Center Exhibition of Diet. She is considered the best chef to teach the Chinese how to cook Korean food. In 2003, she set up Korean food courses in Beijing and gained positive feedback. She has been invited to take part in many TV programmes, such as CCTV5’s Pleasure of five continents, Travel Channel’s I love every day hosted by Li Jing and the Expo 2010 pavilion opening food programme for Dragon TV.

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages nearly 90 hotels under the Shangri-La brand, with a room inventory of over 37,000. Traders hotels cater to today's savvy and passionate traveller with brilliant simplicity and warm sincerity. They provide a friendly yet professional environment designed to complement guests at work, rest or play. Based in major business centres in Asia Pacific and the Middle East, Traders Hotels are the practical choice for business and leisure travelers.

Traders Hotels are located in Abu Dhabi, Beijing, Changzhou, Dubai, Johor, Kuala Lumpur, Shenyang and Singapore. The group has a substantial development pipeline with upcoming projects in Mainland China, Hong Kong, India, Mongolia, Myanmar, Philippines, Singapore, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at

Press Contact

Lisa Ciao
Director of Communications


(86 10) 5907 8313


(86 10) 5907 8038


Traders Upper East Hotel, Beijing 2 Dongsihuan Beilu (NE 4th Ring Road, SE of Xiaoyun Bridge), Chaoyang District, Beijing


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