YOUR LOYALTY STORIES
INSPIRED US
With the #LoyaltyIs competition you shared stories that helped us redefine what loyalty means. To mark the end of our fifth year celebration, we’ve created one of our own.
THE UNBREAKABLE BONDS OF LOYALTY
The fifth year of Golden Circle has been marked by personal stories capturing the power of loyalty. It inspired us to reimagine the relationship we have with you, our most loyal guests, and moved us to create our own #LoyaltyIs story. One that brings to life the most common theme you expressed to us: family.
The creative vision of Beijing-based filmmaker Vincent Du, “The Long Way Home” is a thought-provoking piece of social commentary on life in modern China. An emotional story of loyalty, rich in human realism, and we’re excited to share it with you now.
CELEBRATING FAMILY.
CELEBRATING LOYALTY.
Our #LoyaltyIs contest winner Diana Aguado’s story of devotion to her daughter earned them an amazing holiday at Shangri-La's Villingili Resort & Spa, Maldives. As these photos suggest, it was a week of family fun, and more beautiful memories.
THE #LOYALTYIS CONTEST IS OVER. BUT OUR CELEBRATION CONTINUES.
We asked for unique and inspiring takes on loyalty, and you delivered. We’ll be announcing the final list of winners in April, but until then take a look at some of our favourite entries and the Loyalty Stories videos that inspired them.

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Zhang
Alice
Kim
Tyson
GinOy
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