Press Release

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Shangri-La's Mactan Resort & Spa, Cebu Names New Director of Sales and Marketing

Shangri-La’s Mactan Resort & Spa, Cebu has announced the appointment of Albert Lafuente as director of sales and marketing.

A returning member of the Shangri-La family, Mr. Lafuente is well attuned to the deluxe resort and the heartfelt service that is the hallmark of Shangri-La.

A seasoned hotelier with over 20 years of experience in the industry, Mr. Lafuente first joined Shangri-La’s Mactan Resort & Spa, Cebu in 2004 as director of sales. In 2008, he moved up to the Shangri-La group’s Regional Sales Office in Singapore as director of business development, where he drove top-line revenue by managing principal accounts in India, Indonesia, Malaysia and Singapore.

Having held key executive roles in many distinguished hotels and resorts across the globe, Mr. Lafuente brings to the role a wealth of expertise in luxury hospitality.

As a member of the hotel’s Executive Committee, he will lead the marketing, revenue management and strategic direction of the tropical paradise.

“I am delighted to be back in Cebu and very fortunate to again be representing Shangri‑La. Excellence in hospitality has always been our signature and it is a privilege to be part of a company that understands the importance of caring for our guests and valuing their loyalty,” says Mr. Lafuente. “My new role is an excellent opportunity for me to touch base with our guests and I am confident my diverse background in both city and resort destinations will further elevate our market presence.”

Prior to his homecoming, Mr. Lafuente had held significant sales and marketing posts in Indonesia and Vietnam. 

홍콩에 본사를 두고 있는 샹그릴라 호텔 리조트는 현재 100개 이상의 호텔과 41,000개 이상의 객실을 운영하고 있습니다. 샹그릴라 호텔은 광범위한 고급 시설 및 서비스를 제공하는 5성급 고급 시설입니다. 샹그릴라 호텔은 호주, 캐나다, 중국 본토, 피지, 프랑스, 홍콩, 인도, 인도네시아, 일본, 말레이시아, 몰디브, 모리셔스, 몽골, 미얀마, 필리핀, 카타르, 싱가포르, 스리랑카, 오만이슬람왕국, 대만, 태국, 터키, 아랍에미리트연합 및 영국에 위치해 있으며, 호주, 중국 본토, 캄보디아, 인도네시아, 말레이시아 및 사우디아라비아에서 차기 프로젝트를 진행할 수 있는 탄탄한 개발 파이프라인을 구축했습니다. 자세한 내용에 대해서는 www.shangri-la.com을 방문하십시오.