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Shangri-La's Far Eastern Plaza Hotel, Taipei Successfully Holds 'Sharing Warmth' Charity Event

Marcel N.A. Holman, general manager of Shangri-La’s Far Eastern Plaza Hotel, Taipei, announced the huge success of the hotel’s “Sharing Warmth” charity event.  For this occasion, the hotel produced 2,000 red wish cards, each enclosed with a cup coaster, which were sold for NT$200 per piece to hotel guests and staff.  The theme of the design was based on the Chinese New Year zodiac sign of the horse.

Purchasers were encouraged to write their New Year wishes on the card and hang it on the blossomed wishing trees in the hotel lobby as a symbol of sharing the warmth with others in the forthcoming year.  Meanwhile, the water absorbent coaster may be used in offices or at home.

The hotel started selling the cards on Chinese New Year’s Eve and they were sold out before the holiday ended.  The entire net proceeds will be used to support and plan various events for 10 less-fortunate children under the care of World Vision, Taiwan.  Throughout 2013, hotel employees had prepared gifts and greeting cards for the children during special holidays.

This charity event has been running for seven years since it started in 2007, the Year of the Golden Pig.  All in all, more than NT$1.4 million has been donated to help children in Taiwan.

Since its establishment in 1994, Shangri-La’s Far Eastern Plaza Hotel, Taipei has continuously placed corporate social responsibility high on its list of priorities.  As part of its efforts, the hotel organizes and participates in many charity events, such as repainting and restoring old classrooms in local schools.  It also focuses on environmental protection and energy conservation.

香格里拉酒店集團一貫堅持以經濟、社會和環境可持續性的方式進行經營,同時平衡各相關利益方之間的關係。集團有專門的企業社會責任委員會,從股東關係、環境、健康及安全、供應鏈管理和員工等各方面帶領企業推陳出新,使香格里拉成為企業公民和可持續發展方面的領導者。香格里拉企業社會責任項目以可持續發展為出發點,由「人文關懷」和「關愛自然」兩個核心元素組成。「人文關懷」主要體現在香格里拉人文關懷項目,使弱勢群體獲得更好的教育及健康服務;「關愛自然」則滲透于香格里拉自然保護項目中,為保護生態多樣性以及恢復生態環境作出不懈努力。更多詳情,請登錄香格里拉集團網站www.shangri-la.com「企業社會責任」頁面。

媒體聯絡人

Gloria Wu
行銷公關部協理

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