Marcel N.A. Holman, general manager of Shangri-La’s Far Eastern Plaza Hotel, Taipei, announced the huge success of the hotel’s “Sharing Warmth” charity event. For this occasion, the hotel produced 2,000 red wish cards, each enclosed with a cup coaster, which were sold for NT$200 per piece to hotel guests and staff. The theme of the design was based on the Chinese New Year zodiac sign of the horse.
Purchasers were encouraged to write their New Year wishes on the card and hang it on the blossomed wishing trees in the hotel lobby as a symbol of sharing the warmth with others in the forthcoming year. Meanwhile, the water absorbent coaster may be used in offices or at home.
The hotel started selling the cards on Chinese New Year’s Eve and they were sold out before the holiday ended. The entire net proceeds will be used to support and plan various events for 10 less-fortunate children under the care of World Vision, Taiwan. Throughout 2013, hotel employees had prepared gifts and greeting cards for the children during special holidays.
This charity event has been running for seven years since it started in 2007, the Year of the Golden Pig. All in all, more than NT$1.4 million has been donated to help children in Taiwan.
Since its establishment in 1994, Shangri-La’s Far Eastern Plaza Hotel, Taipei has continuously placed corporate social responsibility high on its list of priorities. As part of its efforts, the hotel organizes and participates in many charity events, such as repainting and restoring old classrooms in local schools. It also focuses on environmental protection and energy conservation.