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Shangri-La Hotel, Harbin Once Again Challenges the Limit at -20 °C Through the Ice Bucket Challenge

Shangri-La Hotel, Harbin Once Again Challenges the Limit at -20 °C Through the Ice Bucket Challenge

Harbin, 24 December 2015 – At Shangri-La Hotel, Harbin’s all-ice restaurant Ice Palace and Ice Bar’s opening, themed “Challenge the Limit, Deliver our Love”, the hotel once again held the Ice Bucket Challenge on 24 December 2015.
 
Led by the hotel’s general manager and participated by the executive management team and staff, the event received a number of applications from caring citizens.  Forty warriors completed the challenge successfully at -20 °C, delivering their love to the students of Yong Sheng Primary School, the hotel’s Embrace project partner.  The hotel will help the rural school make its long-desired dream for a new playground come true.
 
With the media partnership with “Life  Fashion” programme on entertainment channel of Heilongjiang TV, the hotel promoted the event and began registering participants one month in advance.  After a comprehensive evaluation of the applicants’ health status and experience on ice and snow sports, the hotel selected five challengers from a number of candidates.
 
Among the five challengers was not only a 76-year-old warrior who had been winter swimming for many years, but also the “The World Ice Man” – Mr. Jin Songhao – who had just broken the Guinness World Record for “Impossibility Challenger” on CCTV.
 
As a member of the five-star international hotel alliance in Harbin, the hotel gained united support from the general managers of Sofitel Wanda Hotel and Wanda Realm Hotel and the executive assistant manager of Kempinski Hotel for this event.  They also joined the challenge personally on behalf of their hotels.
 
he event opened with a Christmas penguin dance performed by the students of Yong Sheng Primary School.  The children danced around joyfully, like real Antarctic penguins.  Later, the hotel’s general manager, in Santa Claus costume, followed by four Minions played by executive management members, stepped up on stage to give a warm-up performance for the warriors who were going to be presented next.  They gave such an adorable performance that the crowd was filled with laughter.
 
In the midst of the audience’s warm applause, 40 warriors full of energy ran up the venue.  They clapped their hands with the crowd and signed their names on the Ice Bucket Challenge backdrop.  With the warriors’ simultaneous chanting, the Ice Bucket Challenge officially kicked off with the slogan “Challenge the Limit, Deliver Our Love”.
 
The warriors completed the challenge in eight groups at -20 °C, proving that “where there is a will, there is a way”.  To set a good example for the children of Yongsheng Primary School, the challengers encouraged them to study hard with the same determination and become pillars of the country by delivering the same love to the community.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner whilst balancing the interests of diverse stakeholders. In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees. These focus areas are unified under the umbrella brand of “Sustainability”, together with  Shangri-La’s core CSR projects “Embrace” and “Sanctuary”.  Hotel-level Embrace programmes focus on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  Sanctuary programmes concentrate on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please visit the group’s CSR section on www.shangri-la.com.

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