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Shangri-La Hotel, Harbin Joins Global Activity "Earth Hour" Once Again

Shangri-La Hotel, Harbin Joins Global Activity "Earth Hour" Once Again

Harbin, 19 March 2016 – Shangri-La Hotel, Harbin once again took part in Earth Hour, the global environmental protection activity calling for people to protect the environment with their own strength.  This year’s theme is “Get Rid of Haze, See the Blue Sky Again”.
Similar to last year’s, the Earth Hour theme in China this year is “For Blue Life”, calling on the public to take action in their daily lives by living a sustainable lifestyle to get rid of haze and see the blue sky again though baby-step changes.
To involve more guests, the hotel began to promote this campaign in and outside the hotel a week ahead.  Guests could find information about the activity everywhere in the hotel, from the electronic screen in the public areas to guest letters and in-room videos.  The hotel also launched a WeChat vote to attract the interest of people in a fun way.  By voting for their favourite green lifestyle, the hotel increased awareness of Earth Hour.
On the day, all participating hotel guests enjoyed unplugged music, tasting green cocktails and riding electric bikes to witness the blackout moment together in 2016.
“A single spark can start a prairie fire”
The hotel hopes to raise public awareness of environmental protection and fulfil its responsibility of protecting the blue sky.
“For Blue Life”
The theme not only refers to the blue sky, but also to the only home of humans and nature – the blue planet.  Every citizen can make a change in their life to live blue through green travel, rational consumption, recycling, purchasing certified and sustainable goods, practising sustainable consumption and lifestyles.
As a green company, Shangri-La Hotel, Harbin regularly organises environmental protection activities, including sweeping in the Songhua River area, recycling competitions, garbage-classification knowledge sharing and voluntary tree planting and so on.  The hotel staff help protect the environment and have become spokespersons for blue life through small acts every day.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner whilst balancing the interests of diverse stakeholders. In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees. These focus areas are unified under the umbrella brand of “Sustainability”, together with  Shangri-La’s core CSR projects “Embrace” and “Sanctuary”.  Hotel-level Embrace programmes focus on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  Sanctuary programmes concentrate on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please visit the group’s CSR section on

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Michelle Mao
Director of Communications


(86 451) 8485 8888


(86 451) 8462 1666


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