Corporate Social Responsibility

A brighter future for next generation migrant families

China World Hotel, Beijing

Children of migrant families living in the outskirts of Beijing stand in constant pressure to quit middle school to earn money. Through the hotel’s partnership with the Kerry Group Kuok Foundation, our hotel colleagues launched the “Big Brother, Big Sister” programme to mentor the children through continued and familiar guidance, counselling and tutoring.

Activities such as Tree Planting, Children’s Day, Art Competitions and Mid-Autumn Celebrations helped foster trust and friendship between the children and their mentors. The children have discovered their talents and interests, and are now more confident about their future careers.

In June 2011, all the "heart" work paid off, as 61 children graduated and will carry on to various high schools in Beijing. The friendship with them will continue, but more will spur, as the next round of youngsters will come into the programme.


Shangri-La's Care for People Project

Our care for people projects are expressed with the most powerful icon for embracing others - a heart.