Corporate Social Responsibility
Corporate Social Responsibility
We have two major flagship CSR programmes - Embrace and Sanctuary.
Make Our Dream Come True
Make Our Dream Come True

Shangri-La Qingdao, launched its new Embrace project “Make our dream come true” in 2017. The hotel has adopted Qi Ji School as the project's beneficiary and helps the teachers and students to improve their teaching environment.

Da Gao School is situated in Jiaolai Town, of Jiaozhou County in Shan Dong Province. The school opened in 1976 with 165 students and 16 teachers coming from the 6 surrounding natural villages. Majority of the students have historically been 'left-behind' children living with their grandparents and coming from lower income families. The school’s facilities are not only in very poor condition but are also unsafe. The hotel has contributed to the improvement of teaching facilities, providing a favorable learning environment for teachers and students.

Since May 2017, Shangri-La Qingdao, has donated more than CNY 100,000 to create an electronic book system, exchange 13 computers, fund 18 disadvantaged students, and generally improve the teaching and living/working environments of the teachers and students. In August 2017, the hotel paid for the repainting of 6 classrooms, providing a refreshed learning environment for the students. On 19 October 2017, the hotel’s volunteer team visited Da Gao School to present more than 500 books for the students to enrich the students activities and promote the quality-oriented education.

Shangri-La Qingdao, has always been committed to social charity initiatives. The hotel actively promotes and participates in social charity activities and has been praised by all sectors of society for its charitable contributions. The hotel hopes that the Embrace project, “Make our dream come true”, can give all of the students and teachers a chance to fulfill their dreams!


For further details, please contact:
Sunny Zhang
Director of Communications
Phone: (86 532) 8388 3838 

Make Our Dream Come True
Make Our Dream Come True

 Shangri-La Hotel, Qingdao, launched its new Embrace project, Make Our Dream Come True, in 2017. The hotel has adopted Da Gao Primary School as the project's beneficiary and started engagement to assess its needs for this undertaking.

Situated in Jiao Lai Village of Jiao Zhou city, Da Gao Primary School has 165 students and 16 teachers. The school opened in 1976 and received limited funds to build the basic facilities. The school faced many challenges such as aged facilities and lack of development tools. Enhancing the physical facilities and enriching the students activities will promote quality-oriented education to ensure the students’ overall development. Shangri-La Hotel, Qingdao, has identified a number of key aspects of the school that require special attention. This programme will be a long-term commitment and encourage participation from our colleagues. 

Latest News
Shangri-La Hotel, Qingdao, launched its new EMBRACE project, Make Our Dream Come True, in partnership with Da Gao Primary School, which is located in Jiaolai town, Jiaozhou city, on 10 May 2017. The team, led by Ms Susanna Li, the hotel's general manager, joined the launch ceremony, which was hosted in the school. Ms. Susanna Li and Ms. Chen Min, the Vice Chairman of the Qingdao Red Cross Wei Chen Fund, jointly presented the Bo Ai School plaque to the school headmaster at the ceremony. After, an excellent performance was given by the hotel volunteers and the students. Shangri-La Hotel, Qingdao, supported the school this year by donating 13 computers and setting up an e-book system for the school, which includes more than 30,000 e-books covering society, history, literature, art and math, etc. The students will benefit from reading these materials. In addition, financial support was provided for 18 underprivileged students at the school to help them finish the school's education programme. The hotel's total contribution amounted to approximately CNY 100,000.


No. 9 Xianggang Middle Road, Qingdao 266071 China


(86 532) 8388 3838

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