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Corporate Social Responsibility

Rebuild a New Future

Shangri-La Hotel, Qingdao

Shangri-La Hotel, Qingdao, has launched its new Embrace project “Rebuild A New Future” in 2014. The hotel has adopted Qi Ji School as the project's beneficiary and started engagement to assess its needs for this undertaking.

Qi Ji School is situated in Lin Nan Village in Lin Yi County, Shandong Province. It has 205 students and 16 teachers. The school opened in 1986 and has received very limited funds to build a proper school building for its kindergarten and elementary classes. It currently faces financial challenges to sustain and repair the school’s classrooms and also needs educational materials for its students. Enhancing the school’s physical structure will help provide its students with a safe and positive learning environment.

In 2014, the hotel donated RMB 100,000 to renovate all the classrooms to improve the school’s physical structure. On 5 December 2014, 20 students and teachers were invited to attend the Gathering for Love Charity Night. During the event, the hotel raised RMB 188,800 for the school.

In 2015, the hotel donated RMB 200,000 to build a new library called the Weekend Book House, replace the students’ tables and chairs, and renovate the laboratory and teachers' office. On 4 December 2015, the hotel invited 20 students and 10 teachers to join the Christmas Charity Night and collected 104 wishes from 104 students, which were all fulfilled.


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In 2016, the hotel donated RMB 100,000 to take on several new projects to better improve the school’s condition, including hardening the schoolyard ground, reinforcing the school’s wall, and replacing the school’s gate. On 2 June 2016, the hotel volunteer team paid a visit to Qi Ji School to present new stationery to the students. On 13 September 2016, the hotel volunteer team paid a return visit and brought mooncakes to the teachers and students to celebrate the holiday. During the visitations, hotel volunteers played several interactive games with the students to cheer them up.


For further details, please contact:
Sunny Zhang
Director of Communications
Phone: (86 532) 8388 3838 

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