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Pudong Shangri-La, East Shanghai successfully attempts to break Guinness World Record as part of Earth Hour challenge 2013

Pudong Shangri-La, East Shanghai successfully attempts to break the Guinness World Record by having five hundred and eight, the most number of people to blow out candles simultaneously. This was achieved by staff of Pudong Shangri-La, East Shanghai at Riverside Avenue in Pudong, Shanghai on 23 March 2013.   

Each holding a candle, the participants lined up into the shape of an “S” symbolising the Shangri-La Hotels & Resorts brand at the Riverside Avenue with the historic Shanghai Bund as its backdrop. At 9.20pm, a symbolic candle created by lighting specific guestrooms on the façade of the hotel’s River Wing was dramatically visible to all present and even to many spectators on West Shanghai. At 9:30 p.m., both the 508 candles and the symbolic candle formed by lighting of the guestrooms were blown out simultaneously. 

In the week leading to Earth Hour, hotel staff were encouraged to pledge their commitment to the Green Week. Participants would have to adhere to one environmentally friendly activity for an entire year. The hotel has since received a total of 628 pledges, the most popular being the pledge to stay vegetarian every Monday as it garnered a total of 101 signatures.

Jade on 36 Restaurant also garnered the support of diners to choose the Earth Hour organic six course menu as a gesture to renew their pledge to Earth Hour.

The previous Guinness World Record was set on 11 March 2012 by the girl scouts of Medford, New Jersey, United States, when 378 candles were blown out simultaneously to commemorate the 100th anniversary of Girl Scouts USA.

During Earth Hour, energy savings were made by switching off some lighting, including the façade lighting, dimming interior lighting and closing selected facilities, such as the swimming pool, Health Club and Horizon Club in the River Wing.  Throughout the rest of the day, the hotel laundry were also closed to reduce energy use.

For digitised images please visit the following links

Candle shape revealed at Pudong Shangri-La, East Shanghai's River Wing Facade
http://www.shangintranet.com/Guest/Photos/SLPU/Candle%20Shape%20at%20Pudong%20Shangr-La%20Exterior.JPG 

Briefing the participants
http://www.shangintranet.com/Guest/Photos/SLPU/Participant%20ready%20for%20blow%20out%20candles.JPG 

Ready to attempt to Guinness World Record
http://www.shangintranet.com/Guest/Photos/SLPU/Ready%20to%20attempt%20to%20Guinness%20Record.JPG 

508 candle holders form symbolic 'S' shape
http://www.shangintranet.com/Guest/Photos/SLPU/508%20candle%20holders%20form%20symbolic%20S%20shape.jpg 

508 candle holders form symbolic 'S' shape (view from across the bund)
http://www.shangintranet.com/Guest/Photos/SLPU/S%20Logo%20with%20Bund%20View_small.jpg 

About the “I Will if You Will” Challenge

“I Will if You Will” is an Earth Hour campaign to encourage positive action for the environment, beyond the hour.  What makes it special is that it empowers everyone – as an individual or as part of a community or organization – to share a commitment to the planet with friends, family, colleagues, fans or even an entire nation.  The idea is simple.  Someone makes a promise to do something if a certain number of people commit to take an ongoing action for the environment, beyond Earth Hour.

About Green Week
In addition to turning off the lights during Earth Hour, everyone is encouraged to choose one day of the Green Week and start living that day every week for a year.  Participants can choose to go vegetarian on Monday, use their own grocery bag on Tuesday, take public transport on Wednesdays, use their own utensils on Thursdays, finish up all the food on Fridays, speak up for animal rights on Saturdays or enjoy the outdoors on Sundays.

Pudong Shangri-La, East Shanghai is located in the Lujiazui finance and trade district of Pudong (or East Shanghai), which is being developed to become the country’s business hub.  The hotel is ideally located on the eastern bank of the famous Huangpu River, overlooking Shanghai’s legendary waterfront strip, The Bund.  A historic landmark famous the world over, The Bund was Shanghai’s financial centre in the early 1890s.  Today, it is a showcase of turn-of-the-century architecture.

シャングリ・ラ ホテルズ&リゾーツは、さまざまなステークホルダーの関心のバランスをとりながら、経済的、社会的、そして環境的な責任を持った運営に専念し続けています。企業レベルによる企業の社会的責任(CSR)委員会は、コーポレート・シティズンシップ(社会の一員としての企業の責任・義務)や環境維持開発におけるリーダー的存在を目指しながら、環境、健康と安全、社員、サプライヤー、ステークホルダーとのかかわりといった戦略的分野における企業としての取り組みを促進しています。サステナビリティの取り組みのもと、シャングリ・ラの社会的責任プログラムは、「エンブレイス」と「サンクチュアリ」の主要部分として実施されています。「エンブレイス」は、恵まれない地域社会における最高レベルの教育や健康支援を促進することを目指す、シャングリ・ラのケア・フォー・ピープル・プロジェクトに重点を置いています。シャングリ・ラのケア・フォー・ネイチャー・プロジェクトに集中する「サンクチュアリ」プログラムは、生物多様性の保護や回復を促進しています。詳細に関しましては、ウェブサイトのCSRセクションをご覧ください。

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