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Shangri-La's Far Eastern Plaza Hotel, Taipei Successfully Holds 'Sharing Warmth' Charity Event

Marcel N.A. Holman, general manager of Shangri-La’s Far Eastern Plaza Hotel, Taipei, announced the huge success of the hotel’s “Sharing Warmth” charity event.  For this occasion, the hotel produced 2,000 red wish cards, each enclosed with a cup coaster, which were sold for NT$200 per piece to hotel guests and staff.  The theme of the design was based on the Chinese New Year zodiac sign of the horse.

Purchasers were encouraged to write their New Year wishes on the card and hang it on the blossomed wishing trees in the hotel lobby as a symbol of sharing the warmth with others in the forthcoming year.  Meanwhile, the water absorbent coaster may be used in offices or at home.

The hotel started selling the cards on Chinese New Year’s Eve and they were sold out before the holiday ended.  The entire net proceeds will be used to support and plan various events for 10 less-fortunate children under the care of World Vision, Taiwan.  Throughout 2013, hotel employees had prepared gifts and greeting cards for the children during special holidays.

This charity event has been running for seven years since it started in 2007, the Year of the Golden Pig.  All in all, more than NT$1.4 million has been donated to help children in Taiwan.

Since its establishment in 1994, Shangri-La’s Far Eastern Plaza Hotel, Taipei has continuously placed corporate social responsibility high on its list of priorities.  As part of its efforts, the hotel organizes and participates in many charity events, such as repainting and restoring old classrooms in local schools.  It also focuses on environmental protection and energy conservation.

香格里拉酒店集团一贯坚持以经济、社会和环境可持续性的方式进行经营,同时平衡各相关利益方之间的关系。集团有专门的企业社会责任委员会,从股东关系、环境、健康及安全、供应链管理和员工等各方面带领企业推陈出新,使香格里拉成为企业公民和可持续发展方面的领导者。香格里拉企业社会责任项目以可持续发展为出发点,由人文关怀"和"关爱自然"两个核心元素组成。"人文关怀"主要体现在香格里拉人文关怀项目,使弱势群体获得更好的教育及健康服务;"关爱自然"则渗透于香格里拉自然保护项目中,为保护生态多样性以及恢复生态环境作出不懈努力。更多详情,请登录香格里拉集团网站 www.shangri-la.com"企业社会责任"板块。

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Gloria Wu
市场传媒总监

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