Press Release


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Pudong Shangri-La, East Shanghai takes up the "I Will If You Will" Earth Hour 2013 Challenge

In line with the official Earth Hour campaign mantra for 2013, “I Will if You Will,” the management and staff at Pudong Shangri-La, East Shanghai is putting out a challenge to guests, business partners and colleagues.  On 23 March 2013, the hotel will be committed to commemorating Earth Hour by breaking the Guinness World Record for blowing out the most candles simultaneously, as long as the hotel guests turn off the lights in their guestrooms during Earth Hour.

Five hundred and eight staff members and guests, each holding a candle, will line up into the shape of a symbolic “S” at the Riverside Promenade.  At 9:40 p.m., in sync with a symbolic candle created by lighting specific guestrooms on the façade of the River Wing, 508 candles will be blown out simultaneously.  The 508 staff members and guests involved will also pledge to adhere to the Green Week schedule for a week.

The staff at Jade on 36 Restaurant will be renewing their commitment to Earth Hour by serving an organic six course menu, available at Rmb1,288 per person.

As part of continuing efforts to protect the environment, the management and staff at Pudong Shangri-La, East Shanghai believe that behavioural changes from consumers and business can forge real progress towards a cleaner future.  Earth Day is an important, symbolic day that demonstrates that even small activities, when taken on a global scale, can make a difference in addressing climate change.

At 8:30 p.m. on 23 March 2013, the management and staff at the hotel will challenge and co-ordinate with guests to leave their guestrooms, turn off their lights, and gather in the restaurants and lounges.  Guests will be rewarded for their collective effort to decrease energy use  with food and beverage treats.

At 9:20 p.m., 508 staff members and guests will gather at the Riverside Promenade facing the Huangpu River.  Each guest and staff member will hold a candle and line up to form a glowing “S” from the logo of Shangri-La Hotels and Resorts.

With the end of the official Earth Hour at 9:30 p.m., 28 selected guestrooms will be lit to form the shape of a candle, creating a spectacle for colleagues and guests at the Riverside Promenade and even to spectators from across The Bund.  This is a reminder that the measures taken to save Earth should be by continuous efforts throughout everyone’s daily lives, and should continue beyond Earth Hour.

The significant moment at Pudong Shangri-La, East Shanghai will be at 9:40 p.m., when an attempt to break the Guinness World Record will take place, and 508 candles will be blown out simultaneously, at the same time that the symbolic candle on the building’s façade will be switched off.

The previous Guinness World Record was set on 11 March 2012 by the girl scouts of Medford, New Jersey, United States, when 378 candles were blown out simultaneously to commemorate the 100th anniversary of Girl Scouts USA.

During Earth Hour, energy savings will be made by switching off some lighting, including the façade lighting, dimming interior lighting and closing selected facilities, such as the swimming pool, Health Club and Horizon Club in the River Wing.  Throughout the rest of the day, the hotel laundry will be closed to reduce energy use.

About the “I Will if You Will” Challenge
“I Will if You Will” is an Earth Hour campaign to encourage positive action for the environment, beyond the hour.  What makes it special is that it empowers everyone – as an individual or as part of a community or organization – to share a commitment to the planet with friends, family, colleagues, fans or even an entire nation.  The idea is simple.  Someone makes a promise to do something if a certain number of people commit to take an ongoing action for the environment, beyond Earth Hour.

About Green Week
In addition to turning off the lights during Earth Hour, everyone is encouraged to choose one day of the Green Week and start living that day every week for a year.  Participants can choose to go vegetarian on Monday, use their own grocery bag on Tuesday, take public transport on Wednesdays, use their own utensils on Thursdays, finish up all the food on Fridays, speak up for animal rights on Saturdays or enjoy the outdoors on Sundays.

Pudong Shangri-La, East Shanghai is located in the Lujiazui finance and trade district of Pudong (or East Shanghai), which is being developed to become the country’s business hub.  The hotel is ideally located on the eastern bank of the famous Huangpu River, overlooking Shanghai’s legendary waterfront strip, The Bund.  A historic landmark famous the world over, The Bund was Shanghai’s financial centre in the early 1890s.  Today, it is a showcase of turn-of-the-century architecture.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders.  In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, the environment, health and safety, the supply chain and employees.  Under the umbrella of “sustainability,” Shangri-La’s social responsibility programme consists of the two elements of “embrace” and “sanctuary.”  “Embrace” focuses on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  In “sanctuary,” the programme concentrates on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please access the CSR section on www.shangri-la.com.