Shangri-La Hotels and Resorts in the Philippines launches a radio show on Radio High 105.9 FM, the very first radio show of its kind where luxury hoteliers share their stories and experiences on air on primetime.
Named Inside 5-Star by Shangri-La Hotels and Resorts in the Philippines, the show will be heard every Friday at 8 p.m. to 9 p.m., from April 5 to July 19, 2013, totaling 16 episodes. Each Shangri-La hotel or resort, namely: Makati Shangri-La, Manila; Edsa Shangri-La, Manila; Shangri-La’s Boracay Resort and Spa; and Shangri-La’s Mactan Resort and Spa, Cebu will each host four episodes featuring hoteliers who will share inside information on their respective areas of expertise.
The pilot episode on April 5 will begin with Makati Shangri-La’s Head Sommelier and Director of Beverage, Daniel Blais, who will discuss how the love of wine has inspired him to travel the world in pursuit of passion. Mr. Blais will also share information on what wines to select on a special occasion.
Continuing episodes to be aired every consecutive Friday will include topics on spa essentials, tips for traveling with families, healthy eating paired with a healthy lifestyle, five-star fitness challenge, how to care for a marine sanctuary, vacation tips for any season, destination weddings, memorable proposals, how to handle VIP guests and how to create fun games for families.
The show was conceptualized as an insider’s guide for sharing hotel knowledge and experiences to be more accessible to listeners who are also guests of the four Shangri-La Philippine hotels and resorts. In the Philippines, radio as a medium continues to be a popular choice, with Radio High 105.9 FM enjoying a big chunk of listenership among urban professionals and frequent hotel guests.
“On behalf of Shangri-La Hotels and Resorts in the Philippines, we are delighted to partner with Radio High 105.9FM for this extraordinary project,” stated Reto Klauser, Area Manager and General Manager of Makati Shangri-La, Manila. “It is a wonderful opportunity to reach out to more guests in another platform – the friendly airwaves. We hope we can bring more smiles to their faces when they listen to our colleagues who will show them what goes on behind a luxury hotel or resort, and perhaps feel an affinity with our colleagues who will share their stories and unforgettable moments.”
“We are honored to be working with a luxury brand like Shangri-La Hotels and Resorts for Inside 5-Star,” chimes in Francis Lumen, CEO of Radio High 105.9. “It will be fascinating to know how our hotel people really go the extra mile to deliver excellent, world-class service and give us a lovely experience every time we book a stay. I think it would make for really entertaining radio. Radio High is proud to bring this fresh concept to its listeners.”