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Shangri-La Hotels and Resorts in the Philippines Launches "Inside 5-Star" Radio Show on Radio High 105.9 FM

Shangri-La Philippines GM

Shangri-La Hotels and Resorts in the Philippines launches a radio show on Radio High 105.9 FM, the very first radio show of its kind where luxury hoteliers share their stories and experiences on air on primetime.

Named Inside 5-Star by Shangri-La Hotels and Resorts in the Philippines, the show will be heard every Friday at 8 p.m. to 9 p.m., from April 5 to July 19, 2013, totaling 16 episodes. Each Shangri-La hotel or resort, namely: Makati Shangri-La, Manila; Edsa Shangri-La, Manila; Shangri-La’s Boracay Resort and Spa; and Shangri-La’s Mactan Resort and Spa, Cebu will each host four episodes featuring hoteliers who will share inside information on their respective areas of expertise.

The pilot episode on April 5 will begin with Makati Shangri-La’s Head Sommelier and Director of Beverage, Daniel Blais, who will discuss how the love of wine has inspired him to travel the world in pursuit of passion. Mr. Blais will also share information on what wines to select on a special occasion.

Continuing episodes to be aired every consecutive Friday will include topics on spa essentials, tips for traveling with families, healthy eating paired with a healthy lifestyle, five-star fitness challenge, how to care for a marine sanctuary, vacation tips for any season, destination weddings, memorable proposals, how to handle VIP guests and how to create fun games for families.

The show was conceptualized as an insider’s guide for sharing hotel knowledge and experiences to be more accessible to listeners who are also guests of the four Shangri-La Philippine hotels and resorts. In the Philippines, radio as a medium continues to be a popular choice, with Radio High 105.9 FM enjoying a big chunk of listenership among urban professionals and frequent hotel guests.

“On behalf of Shangri-La Hotels and Resorts in the Philippines, we are delighted to partner with Radio High 105.9FM for this extraordinary project,” stated Reto Klauser, Area Manager and General Manager of Makati Shangri-La, Manila. “It is a wonderful opportunity to reach out to more guests in another platform – the friendly airwaves. We hope we can bring more smiles to their faces when they listen to our colleagues who will show them what goes on behind a luxury hotel or resort, and perhaps feel an affinity with our colleagues who will share their stories and unforgettable moments.”

“We are honored to be working with a luxury brand like Shangri-La Hotels and Resorts for Inside 5-Star,” chimes in Francis Lumen, CEO of Radio High 105.9. “It will be fascinating to know how our hotel people really go the extra mile to deliver excellent, world-class service and give us a lovely experience every time we book a stay. I think it would make for really entertaining radio. Radio High is proud to bring this fresh concept to its listeners.”

总部设在香港的香格里拉酒店集团目前拥有和管理香格里拉、嘉里和盛贸饭店三个品牌,酒店数量逾80家,客房量已超过34,000间。香格里拉是五星级的豪华酒店品牌,提供高品质的设施和服务。目前,香格里拉品牌的酒店分布在澳大利亚、加拿大、中国大陆、斐济、法国、香港、印度、印度尼西亚、日本、马来西亚、马尔代夫、菲律宾、新加坡、阿曼、台湾、泰国、土耳其和阿联酋。此外,集团还有众多新的酒店项目正在筹措中,主要分布在中国大陆、印度、蒙古共和国、缅甸、菲律宾、卡塔尔、斯里兰卡和英国。如需进一步信息或预订,请与旅行社联系或登陆香格里拉集团网站 www.shangri-la.com

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Lesley Anne Tan
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