Shangri-La’s Mactan Resort & Spa, Cebu has announced the appointment of Albert Lafuente as director of sales and marketing.
A returning member of the Shangri-La family, Mr. Lafuente is well attuned to the deluxe resort and the heartfelt service that is the hallmark of Shangri-La.
A seasoned hotelier with over 20 years of experience in the industry, Mr. Lafuente first joined Shangri-La’s Mactan Resort & Spa, Cebu in 2004 as director of sales. In 2008, he moved up to the Shangri-La group’s Regional Sales Office in Singapore as director of business development, where he drove top-line revenue by managing principal accounts in India, Indonesia, Malaysia and Singapore.
Having held key executive roles in many distinguished hotels and resorts across the globe, Mr. Lafuente brings to the role a wealth of expertise in luxury hospitality.
As a member of the hotel’s Executive Committee, he will lead the marketing, revenue management and strategic direction of the tropical paradise.
“I am delighted to be back in Cebu and very fortunate to again be representing Shangri‑La. Excellence in hospitality has always been our signature and it is a privilege to be part of a company that understands the importance of caring for our guests and valuing their loyalty,” says Mr. Lafuente. “My new role is an excellent opportunity for me to touch base with our guests and I am confident my diverse background in both city and resort destinations will further elevate our market presence.”
Prior to his homecoming, Mr. Lafuente had held significant sales and marketing posts in Indonesia and Vietnam.