Shangri-La’s Mactan Resort & Spa, Cebu has announced the appointment of Albert Lafuente as director of sales and marketing.
A returning member of the Shangri-La family, Mr. Lafuente is well attuned to the deluxe resort and the heartfelt service that is the hallmark of Shangri-La.
A seasoned hotelier with over 20 years of experience in the industry, Mr. Lafuente first joined Shangri-La’s Mactan Resort & Spa, Cebu in 2004 as director of sales. In 2008, he moved up to the Shangri-La group’s Regional Sales Office in Singapore as director of business development, where he drove top-line revenue by managing principal accounts in India, Indonesia, Malaysia and Singapore.
Having held key executive roles in many distinguished hotels and resorts across the globe, Mr. Lafuente brings to the role a wealth of expertise in luxury hospitality.
As a member of the hotel’s Executive Committee, he will lead the marketing, revenue management and strategic direction of the tropical paradise.
“I am delighted to be back in Cebu and very fortunate to again be representing Shangri‑La. Excellence in hospitality has always been our signature and it is a privilege to be part of a company that understands the importance of caring for our guests and valuing their loyalty,” says Mr. Lafuente. “My new role is an excellent opportunity for me to touch base with our guests and I am confident my diverse background in both city and resort destinations will further elevate our market presence.”
Prior to his homecoming, Mr. Lafuente had held significant sales and marketing posts in Indonesia and Vietnam.
Hong Kong-based Shangri-La Hotels and Resorts currently owns
and/or manages more than 85 hotels under the Shangri-La brand with a room
inventory of over 36,000. Shangri-La hotels are five-star deluxe properties
featuring extensive luxury facilities and services. Shangri-La hotels are
located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India,
Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines,
Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab
Emirates and the United Kingdom. The group has a substantial development
pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar,
Philippines, Qatar, Sri Lanka and the United Arab Emirates. For more
information and reservations, please contact a travel professional or access
the website at www.shangri-la.com