Corporate Social Responsibility (CSR) is a concept fuelled by passion and goes beyond an organisation’s obligation to address social and environmental needs. An example of an organisation that has successfully embraced CSR and integrated this practice into its business model is Shangri-La Tanjung Aru, Kota Kinabalu. Since 2000, the resort has remained committed to operating in an economically, socially and environmentally responsible manner and has been actively involved in countless CSR activities with the local community, government and the environment.