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Shangri-la hotel, tokyo and second harvest japan launch “100,000 meal challenge” on facebook again

Shangri-la hotel, tokyo and second harvest japan launch “100,000 meal challenge” on facebook again


Tokyo, 13 October 2015 –Shangri-La Hotel, Tokyo cooperates with Second Harvest Japan again to bring back the 100,000 Meal Challenge, a social media and donation-matching campaign which will run from 13 October to 15 November 2015.  Timed to coincide with World Food Day on 16 October 2015, a day of action against hunger, the campaign aims to raise funds equivalent to 100,000 meals.  Shangri-La Hotel, Tokyo has allocated \2,500,000 for this campaign. 

Shangri-La Hotel, Tokyo and Second Harvest Japan organised the first 100,000 Meal Challenge in April 2015, running the campaign for a month to an overwhelming response which raised a total of 2,861,050 yen, equivalent of 222,710 meals.

The 100,000 Meal Challenge will highlight the importance of food support to those lacking food security.  Supporters will be able to participate in the interactive campaign simply by liking and sharing Second Harvest’s related posts and by following Second Harvest Japan’s Facebook page.  For every “like” generated on either organisation’s Facebook campaign post, Shangri-La Hotel, Tokyo will donate ¥50 or the equivalent of two meals.  Each “share” will generate a donation of ¥100 or just over four meals.  Each time a person “follows” Second Harvest Japan on Facebook, Shangri-La Hotel, Tokyo will donate ¥1,000, equivalent to 42.5 meals.

In addition, for every cash donation of ¥10,000 or more made during this campaign through Second Harvest Japan’s website, Shangri-La Hotel, Tokyo will donate the same amount. 

For further information, visit Second Harvest Japan’s Facebook page and its website


Upon ending the campaign, Second Harvest Japan will announce the outcome of the 100,000 Meal Challenge through its Facebook page, followed by a public announcement.

About Second Harvest Japan 

Second Harvest Japan is Japan’s very first food bank, incorporated on 11 March 2002.  Its slogan “Food for all people…” embodies its goal of providing a much-needed food support throughout Japan.  In 2014, the organisation delivered the equivalent of 4,077,941 meals to those in need.  Its work is made possible through both individual and institutional donations, and it has received support from over 600 companies and institutions.  In 2014 alone, Shangri-La, Hotel, Tokyo provided over ¥3,000,000 in generous support to Second Harvest Japan. 


About Shangri-La Hotel, Tokyo 

The 200-room Shangri-La Hotel, Tokyo opened on 2 March 2009 as Shangri-La Hotels and Resorts’ first property in Japan.  The hotel occupies the 11 floors of the 37-floor, mixed-use Marunouchi Trust Tower Main building located adjacent and with direct access to Tokyo Station, which serves as the terminus of the Shinkansen bullet train network that extends nationwide, as well as the city’s railway hub that connects local train and subway lines with regional services. 

The hotel’s dining facilities include Piacere, a signature Italian restaurant; Nadaman, which serves authentic Japanese kaiseki cuisine; and The Lobby Lounge.  CHI, The Spa at Shangri-La features ancient Chinese healing therapies and is the first CHI spa to open in Japan.  CHI offers six treatment rooms that are the largest self-contained spa suites in Tokyo.

Shangri-La Hotel, Tokyo was named “The World’s Best Hotel in the World” at the 2012 TripAdvisor Travellers’ Choice® Awards and earned the spot in Institutional Investor’s The World’s Best Hotels of 2013.


About Shangri-La Hotels and Resorts 

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 90 hotels under the Shangri-La brand with a room inventory of over 38,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at