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Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu Launches New Mascot

TAH Mascot

Kota Kinabalu, Sabah, Malaysia, 29 March 2014 - Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu recently unveiled Jaga, the resort's official mascot. Jaga is a customised clownfish, also known as anemonefish. The word jaga means "to care for and look after" in Malay.

Jaga's main purpose is to promote marine conservation and restoration of Sabah's ecosystems in oceans and seas, such as coral reefs that have been badly damaged by coral bleaching, pollution, destructive fishing practices, coral mining and careless tourism. For this purpose, Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu has launched its latest corporate social responsibility (CSR) initiative involving coral reef planting in January at the STAR Marina under the supervision of the resort's resident marine biologist.

"The coral reefs of Sabah are home to an amazing and diverse underwater kingdom, from the occasional baby whale shark to the beautiful shoals of clownfish and flamboyant cuttlefish. With this long term endeavour, we are excited to contribute to coral reef conservation through reef-rebuilding, construction and coral planting," said Craig Powell, general manager of Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu.

A range of merchandise featuring Jaga the clownfish is in development and will be made available for sale to the public at STAR Marina and the resort's retail shop. For more information on Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu's coral reef planting project, please email marina.tah@shangri-la.com.

香格里拉酒店集团一贯坚持以经济、社会和环境可持续性的方式进行经营,同时平衡各相关利益方之间的关系。集团有专门的企业社会责任委员会,从股东关系、环境、健康及安全、供应链管理和员工等各方面带领企业推陈出新,使香格里拉成为企业公民和可持续发展方面的领导者。香格里拉企业社会责任项目以可持续发展为出发点,由人文关怀"和"关爱自然"两个核心元素组成。"人文关怀"主要体现在香格里拉人文关怀项目,使弱势群体获得更好的教育及健康服务;"关爱自然"则渗透于香格里拉自然保护项目中,为保护生态多样性以及恢复生态环境作出不懈努力。更多详情,请登录香格里拉集团网站 www.shangri-la.com"企业社会责任"板块。

媒体联络

Claudina Wong
传媒总监

电话

(60 88) 327 882

传真

(60 88) 244 871

地址

No. 20, Jalan Aru, Tanjung Aru, 88100 Kota Kinabalu, Sabah, Malaysia

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