25 March 2014
Traders Hotels is raising the bar by implementing PressReader, an all-you-can-read digital newsstand, in its 15 hotels throughout Australia, Asia and the Middle East.
PressReader's innovative technology offers Traders Hotel guests cover-to-cover full editions of more than 2,500 global newspapers and magazines in 60 languages from over 100 countries, which can be read or downloaded on personal laptops and mobile devices.
"We at Traders Hotels strongly believe in offering our guests the quickest and easiest way to get what they need. In this instance, PressReader clearly does that," says Lothar Nessmann, chief operating officer, Traders Hotel.
Traders Hotels, part of the Shangri-La Hotels & Resorts network, is the practical choice for both business and leisure travelers. Its hotels are located in key hubs, such as Hong Kong, Singapore, Kuala Lumpur, Dubai and even Brisbane. Traders Hotels caters to the savvy traveler who appreciates smart functionality at work, rest or play.
"We are happy to support Traders Hotels' goal of making life easier for their guests," said Igor Smirnoff, chief commercial officer of PressReader. "This partnership allows us to meet the needs of Traders Hotels' guests while aligning to their eco-friendly practices through PressReader's digital delivery format."
Traders Hotel guests will find it very convenient to start reading the latest editions of their favourite newspapers and magazines the moment they check in. There is no need for guests to set up an account or login. Once the guest connects to the hotel Wi-Fi, they can download and launch the PressReader app on their personal device and will instantly be able to select from thousands of titles. The service is available anywhere on the hotel property.
PressReader's broad selection includes many local newspapers and lifestyle magazines from the areas served by the hotels.
PressReader is an all-you-can-read digital newsstand that connects people through news. More than 30 million people use PressReader to read, share and talk about news. Full issues of 2,500+ global newspapers and magazines can be read online, in print or downloaded via the app. Complimentary access is offered at many libraries, hotels, corporate offices, airport lounges and other businesses, as well as on airlines and cruise lines worldwide. PressReader partners with more than 3,500 publishers in over 100 countries, helping them monetize their content and grow their global reach and readership across multiple channels and platforms.
Hong Kong-based Shangri-La Hotels and Resorts currently
owns and/or manages nearly 90 hotels under the Shangri-La brand, with a room
inventory of over 37,000. Traders hotels cater to today's savvy and passionate
traveller with brilliant simplicity and warm sincerity. They provide a friendly
yet professional environment designed to complement guests at work, rest or
play. Based in major business centres in Asia Pacific and the Middle East,
Traders Hotels are the practical choice for business and leisure travelers.
Traders Hotels are located in Abu Dhabi, Beijing,
Changzhou, Dubai, Johor, Kuala Lumpur, Shenyang and Singapore. The group has a substantial
development pipeline with upcoming projects in Mainland China, Hong Kong, India, Mongolia, Myanmar, Philippines, Singapore, Qatar and Sri Lanka. For more
information and reservations, please contact a travel professional or access the
website at www.tradershotels.com.