Shangri-La’s Villingili Resort and Spa, Maldives has taken the next step in the dynamic online world and now endeavours to establish its name via social media platforms. Utilising Facebook, Twitter and Instagram, the luxury Indian Ocean resort is encouraging consumers to share every stage of their holiday, from booking right to their return.
In line with the new social media approach, the resort appointed Chloé Perrin-Macgaw as Digital Marketing Manager in March 2013.
For the past six years, Perrin-Macgaw has developed a true passion for the luxury hospitality segment. Her experience not only includes administrational positions, but also a wide range of operational exposures, giving her the necessary insight into guests’ behaviour, needs and desires. With her flexible, open-minded personality, Perrin-Macgaw will be in charge of increasing the resort’s visibility as well as brand consistency throughout all online channels.
In fact, the resort acknowledges the importance of Facebook and Twitter to provide audiences with real-time access to the latest news, events and exclusive offers, increasing its appeal to existing and new customers.
In addition to this function, Shangri-La’s Villingili Resort and Spa, Maldives encourages users to post their own content online. Through picture sharing sites, such as Pinterest and Instagram, guests have begun uploading images from their stay, portraying the resort’s landscape, culture and facilities. Others turn to TripAdvisor to leave reviews, which assist potential guests in making a decision to visit the resort.
To further support its digital strategy, the resort’s website is now accessible in six languages – English, Chinese, Japanese, Korean, Russian and Arabic – making it user-friendly for a wider spectrum of nationalities.
To connect with Shangri-La’s Villingili Resort and Spa, Maldives, please visit