On 7 August 2012, Hong-Kong based Shangri-La Hotels and Resorts launches its 2012 China Sales Mission in Beijing, China. The sales forces and senior management from 50 of the group's hotels around the globe are participating in the event, and for the first time in the 10-year history of the group's sales missions are joined by their industry partners. On the theme of "mutually beneficial co-operation," the event is anticipated to cover more than 2,000 clients in 11 cities across China and will conclude in Shanghai on 17 August 2012.
The sales mission will introduce the group's new hotel projects under development, including the Shangri-La hotels that are scheduled to open this year in Changzhou, Yangzhou and Toronto, as well as in Jing An Shanghai, Chongqing, Qufu, Sanya, London and Istanbul in 2013.
The sales mission includes four travel marts in Beijing, Shanghai, Guangzhou and Chengdu showcasing each hotel as well as introducing their myriad offers which are particularly designed for all visitors to the travel marts. For the first time, Shangri-La has invited 15 industry partners, including the national tourism promotion boards from Singapore, Dubai and the Maldives; Singapore Airlines, Emirates and Garuda; a specially selected wedding organiser and wine company; and banks to provide more choice for its corporate, travel trade and leisure guests.
As part of the sales mission agenda, Shangri-La will present to its customers the progress it has made in its corporate social responsibility (CSR) programme as well as new initiatives highlighted by the banning of shark's fin at all its 73 hotels worldwide with the aim of increasing awareness of the need to protect the earth.