Press Release

プレスリリース

Racing To Protect Our Planet With Shangri-La’s China-Wide “Race For Hope” Campaign


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Shangri-La Group officially kicked off a China-wide CSR initiative “Race for Hope” (RFH) as part of the Group’s environmental efforts to protect the planet. The RFH campaign will bring together all 50 Shangri-La, Kerry, Hotel Jen and Traders properties in Mainland China to join the social movement. It will also leverage China’s leading digital platform - Alipay’s Ant Forest programme - to engage its employees, guests and consumers to participate on this sustainability journey. The Shangri-La Group is the first international hotel company to work with Alipay on this innovative platform. The “Race for Hope” campaign aims to achieve 5,000 trees in two years when Shangri-La celebrates its 50th anniversary in 2021.

“Race for Hope” instils a sense of urgency to save our planet and it is also a competition for people to challenge themselves to change their behaviour and to convert a low carbon lifestyle into real tree planting. Shangri-La’s guests and Ant Forest’s users can easily support the RFH initiative by taking part in a variety of eco-friendly activities, for example, walking, jogging and using public transport to earn carbon points and water Shangri-La’s online forest. All online participation will then turn into tangible results of real tree planting through Ant Forest and their NGO partners.

In addition to the Ant Forest online programme, Shangri-La Group will organize the National Grand Beginning Race event in Shanghai and the hotels in different cities will roll out offline activities in late October. Participants can join a family-friendly 5km race or sign up for a fun-run competition to raise awareness for environmental protection and as a call for action in the local community.

Everyone can do their part, everywhere, every day, to help protect the planet. Using Alipay’s digital App, it only requires a few taps on the smart phone: open Alipay, scan “Shangri-La Ant Forest” QR code or search for “Shangri-La” on Ant Forest to access the Campaign and to begin the online tree planting.

For local race registration, check with respective hotels’ WeChat channels for more information. Together, we can be a positive force and work together for a greener future.

 

About Ant Forest 

Ant Forest is a green public welfare project on Alipay in China with 500 million active users. 122 million trees with over 1.4 million acres have been planted since its launch in 2016. The programme aims to encourage users to record their low-carbon footprint and turn virtual trees that they grow on the platform into real ones. In the process, users are contributing to tree-planting and vital moves in environmental protection.
 

シャングリ・ラ ホテルズ&リゾーツは、さまざまなステークホルダーの関心のバランスをとりながら、経済的、社会的、そして環境的な責任を持った運営に専念し続けています。企業レベルによる企業の社会的責任(CSR)委員会は、コーポレート・シティズンシップ(社会の一員としての企業の責任・義務)や環境維持開発におけるリーダー的存在を目指しながら、環境、健康と安全、社員、サプライヤー、ステークホルダーとのかかわりといった戦略的分野における企業としての取り組みを促進しています。サステナビリティの取り組みのもと、シャングリ・ラの社会的責任プログラムは、「エンブレイス」と「サンクチュアリ」の主要部分として実施されています。「エンブレイス」は、恵まれない地域社会における最高レベルの教育や健康支援を促進することを目指す、シャングリ・ラのケア・フォー・ピープル・プロジェクトに重点を置いています。シャングリ・ラのケア・フォー・ネイチャー・プロジェクトに集中する「サンクチュアリ」プログラムは、生物多様性の保護や回復を促進しています。詳細に関しましては、ウェブサイトのCSRセクションをご覧ください。