Golden Circle, Shangri-La Hotels and Resorts' award-winning guest loyalty programme, has launched a Points Donation initiative that lets Golden Circle (GC) members donate Golden Circle Award Points to support designated charities. For every 1,000 GC Award Points given by a member, Golden Circle will donate US$20 to a designated charity on the member's behalf.
Currently Shangri-La has two charities, Oxfam Hong Kong and MedArt, to which GC members can donate points. Additional philanthropic organisations supported by Shangri-La's corporate social responsibility programmes will be added to the Points Donation initiative in 2014.
The minimum donation starts at 2,000 GC Award Points and thereafter can be increased by increments of 1,000 GC Awards Points. A maximum of 10,000 GC Points - equivalent to a US$200 cash donation – can be given by a Golden Circle member at any one time. Members may donate GC Award Points to Shangri-La's preferred charities or CSR projects by visiting the "Redeem Points" section at www.goldencircle.shangri-la.com or calling one of Golden Circle Member Services' toll-free numbers.
"We're excited to offer our members another way to redeem GC Awards Points should they wish to do so," said Ng Wee Kee, vice president of loyalty and partner marketing. "By engaging our members through different and meaningful causes, we hope to align shared interests and resources and help make a real difference."
As part of Shangri-La's corporate social responsibility, the group strives to enrich the local communities in which it operates hotels through philanthropic partnerships and actions. These include the Embrace Education Fund, projects led by Shangri-La hotels to aid children in developing countries with school fees, books and learning materials, as well as basic health necessities. In addition, the Care for Panda Project in Chengdu sponsors the planting of more than 9,000 Lei bamboo and 90 trees on the 1.6-hectare plantation. Shangri-La introduced this project last year to ensure food security for the beloved giant pandas in the Dujiangyan Panda Saving and Disease Control Centre.
About Oxfam Hong Kong
Oxfam Hong Kong is an international and independent development and humanitarian organisation dedicated to fighting poverty and inequity worldwide. Established in Hong Kong in 1976, Oxfam has supported poor people in over 70 countries/regions. Oxfam tackles poverty in four main ways: sustainable development in poor communities, disaster relief, local and national global advocacy, and education for Hong Kong's youth.
Established in 2003, MedArt is a registered charity in Hong Kong with a mission to bring care and comfort to those in long-term confinement. Charity members regularly provide music to prisons, psychiatric institutions, hospices and homes for the elderly. In 2005, MedArt started the China Orphan Outreach (COO) programme to address the needs of orphaned Chinese babies with severe medical conditions. By enabling the skills and expertise required to treat these children to be free of charge, many lives have been saved and many children have been adopted. Doctors involved in the programme do not collect any fees or travelling expenses.