Press Release


Press Release

Shangri-La Hotel, Guangzhou Hosts 2013 Christmas Lighting Ceremony - Creativity Leads to Success

Shangri-La Hotel, Guangzhou 2013 Christmas Lighting Ceremony

Guangzhou, China, 29 November 2013 – Shangri-La Hotel, Guangzhou hosted its annual Lighting Ceremony to kick-off the festive season of Christmas on 29 November 2013. As the leading hotel in Guangzhou, Shangri-La Hotel, Guangzhou demonstrated its expectation and vision for the upcoming year in a special way by unveiling the tallest and largest macaroon Christmas tree in town. The 7.6-metre-high macaroon-styled tree was decorated with French dessert macaroons from top to bottom, and was Shangri-La Hotel, Guangzhou’s attempt to challenge the existing world record of this category.

On the day of the event, other activities arranged to celebrate the start of the festive season. Specially made 10-piece macaroon-packaged crystal balls were available for sale to support the annual charity event; priced at Rmb100 each, part of the proceeds will be used to finance five local hearing-impaired children from the Guangzhou Little Sun Special Children Recovery Centre for their one-year recovery sessions. In addition, 50 students from the British School of Guangzhou sang, for the second year, Christmas carols for more than 200 guests during the event.

The macaroon-styled Christmas tree, which took nearly three months to prepare, is the joint creation of the hotel’s Engineering and Pastry teams, and would be displayed in the lobby area throughout the festive period.

More than 12,000 macaroons were used to decorate the tree. At present, a Frenchman is the Guinness World Record holder for the creation of the largest macaroon display, with 8,540 macaroons. The macaroon Christmas tree of Shangri-La Hotel, Guangzhou is likely to challenge the record to become the first world record holder of this category in China.

After Christmas, the main structure of the tree will be stored for reuse in the future for banquets. The 12,000 macaroons will be disposed of and processed by a qualified third-party professional firm to turn them into fertiliser for use in the hotel gardens, in support of the hotel’s corporate social responsibility commitment.

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 80 hotels under the Shangri-La brand with a room inventory of over 34,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and the United Arab Emirates. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

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