CSR - Programs - embrace overview
Embrace
Embrace, Shangri-La's Care for People Project was launched in September 2009 committing each hotel to a 10-15 year partnership with a chosen beneficiary working on children's health or education programs.  Whether a school, health center or orphanage, the entity must require resources that the hotel can very ably deliver on, such as infrastructure support, fundraising, life skills training and even hotel apprenticeships.  Yearly goals and targets are defined and at the end of ten to fifteen years, it is envisioned that the children have finished higher education, are able to look after their own health and are ready for decent employment based on their own merits. Hotels are encouraged to look at running hotel skills training programs to entice these graduates to work in the industry and secure a sustainable career for themselves.
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