Shangri-La Hotels and Resorts announces the launch of "Postcards from the Heart" charity sales at its China properties to benefit the 5 Colours Foundation. The hotels aim to raise RMB1 million for the Chengdu-based non-profit organisation that supports disabled students including those who survived the 2008 Sichuan earthquake and the 2010 Qinghai earthquake.
From north Harbin to south Haikou, from west Chengdu to east Shanghai, 35 Shangri-La hotels in mainland China and Hong Kong Special Administrative Region will join forces in this fundraising effort. The 5 Colours Foundation, which was established by renowned artist Zhou Chunya in 2009, will use the donation for the "Art for the Disabled Scheme" to help promote the artistic talents of the children in its educational programs.
To create the "Postcards from the Heart" set, Shangri-La selected pieces by 5 Colours Foundations students who have trained with Zhou Chunya. The sets, priced at RMB40 or HK$50, are available for sale at all of Shangri-La’s China properties.
In conjunction with the "Postcards from the Heart" launch, the "Heart" and "Hope" exhibition of artwork created by the foundation's students opens at Shangri-La Hotel, Chengdu. This is the second year that the hotel has co-hosted an art exhibition organised by the 5 Colours Foundation. The artwork will be displayed on the hotel's first floor until 28 February 2013.
Shangri-La Hotel, Chengdu has been working with the 5 Colours Foundation since its establishment in 2009 as part of the hotel's Embrace, Care for People project. Apart from art exhibitions, the hotel also organises annual gathering, educational and charity fundraising events to support the foundation.
The 5 Colours Foundation works to rally art and social resources to raise funds for charitable purposes. With art education as its core, the foundation has developed the "Art for the Disabled Scheme," which has benefited students who survived the Sichuan earthquake in 2008 and the Qinghai earthquake in 2010. The foundation currently supports over 120 students. For more information on the foundation, please visit www.5colours-fund.org.
Hong Kong-based Shangri-La International Hotel Management Limited, one of the world’s premier hotel management companies, currently operates over 95 hotels in 22 countries and 73 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands. Prominently positioned in Asia, the group has established its brand hallmark of “hospitality from the heart” over four decades in Asia Pacific, the Middle East, Europe, North America and the Indian Ocean. The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Saudi Arabia and Sri Lanka. For more information, please visit www.shangri-la.com