Shangri-La Hotels and Resorts and Ferrari today announced their partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai. The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar's season of racing events.
Through the alliance, Shangri-La's global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world.
As part of the branding execution, Shangri-La's logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship. Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group's distinguished hotels and resorts. In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La's China hotels are located.
"We're delighted about the alliance with Ferrari, an exciting brand with a great product," said Greg Dogan, Shangri-La's president and chief executive officer. "Through our global collaboration, we will be able to reward both companies' loyal supporters with one-of-a-kind experiences and indulge their passion for the best and bespoke."
Marco Mattiacci, Scuderia Ferrari Team Principal, said, "We are really happy to have among our partners such a prestigious brand as Shangri-La. They have a lot in common with Ferrari, to begin with attention to details which can make the difference on the track as well as in providing a superior service to the customer."
Ferrari Challenge Schedule 2014
Ferrari Challenge Asia Pacific Series
| || |
|23 Feb|| Sepang (near Kuala Lumpur)|
|13 April|| Sydney |
|8 June|| Shanghai |
|20 July|| Inje|
|14 September|| Fuji (near Tokyo)|
|2 November|| Sepang |
|3-6 December|| Finali Mondiali (in Abu Dhabi)|
Ferrari Challenge Europe Series
|16-18 May ||Mugello|
|20-22 June ||Brno|
|18-20 July ||Portimao|
|12-14 September||Silverstone (near London)|
|24-26 October ||Istanbul |
|3-6 December||Finali Mondiali (in Abu Dhabi)|
*Destinations in bold are cities where, or nearby, there is a Shangri-La hotel.
On March 12th 1947, the very first Ferrari, the 12-cylinder 125 S, emerged from the factory at Maranello for its maiden test-drive with Enzo Ferrari himself at the wheel. That day marked the start of a story of a constructor unlike any other anywhere in the world.
Only two years after its first car, Ferrari was already nourishing the myth it would become by taking part in the main international races. Ferrari is the only constructor to have competed in every single season of the Formula 1 World Championship since its creation in 1950, winning as many as 15 World Drivers' Championships and 16 World Constructors' Championships.
Even today, in line with Ferrari tradition, Ferrari cars are examples of utmost technology and Italian style, represented by the outstanding current range of 12 and 8 cylinder models, the FF and the F12berlinetta, the 458 Italia and the California.