Since 1985, more than MYR 3 million has been raised by Shangri-La Hotel, Kuala Lumpur, to help hundreds of critically ill children. This has been achieved through the “Embrace”, the Gift of Life Programme.
For the past 30 years, children who needed urgent heart surgery, prosthetic limbs and wheelchairs have been given aid through the funds raised with this programme.
Additional projects under this programme have included adopting and refurbishing the Paediatric Wing of the Kuala Lumpur General Hospital, helping to financially support and renovate the Serdang and Sejahtera Seri Setia Old Folks Homes and donating to flood victims and orphanages.
The Christmas Charity Tree
Every year Shangri-La Hotel, Kuala Lumpur, organises a major fundraising effort for the “Embrace”, the Gift of Life Programme with the Christmas Charity Tree.
The Christmas Charity Tree, which carries a theme each year, is a huge draw for donors. In 2013, the theme was Santa’s Toy Factory. In 2014, the theme was Merry Nutcracker Joy Ride. Splendidly crafted from sugar, nutcracker soldiers and trains were stacked up on a conical steel structure to form a 12-foot-tall Christmas tree. Donors were invited to sponsor the pieces with a minimum donation of MYR 1,000. The donors’ names or company logos were prominently displayed against each piece they sponsored.
The 2014 Christmas Charity Tree raised MYR 158,097 for 10 children suffering from severe heart ailments and needing surgery.
Help us aid these children by donating to the “Embrace”, the Gift of Life Charity Fund.
For details, please contact us at (60 3) 2074 3586 or email firstname.lastname@example.org.