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Shangri-La Hotels and Resorts Introduces Exclusive "Xiang Ju" Programme

Shangri-La Hotels and Resorts today announced it is introducing “Xiang Ju”, a new service initiative for outbound guests from mainland China. The programme, which features seven signature services and bespoke local experiences for Chinese guests, will first launch on 1 August at Island Shangri-La, Hong Kong. By the end of the year, “Xiang Ju” will be expanded to all Shangri-La branded  hotels and resorts based outside of mainland China, totalling 41 properties in 35 destinations including London, Tokyo, Sydney and the Maldives.

Xiang Ju programme

Centred on Shangri-La’s hallmark “hospitality from the heart” and built on the company’s extensive experience of operating in China for over 30 years, “Xiang Ju”, or get together at Shangri-La, ensures Chinese guests have meaningful experiences away from home and feel comfortable in their surroundings abroad.  The new programme’s seven services include:

1. WeChat Assistant: Upon the confirmation of a hotel booking, guests will be given a QR code to scan and connect with the hotel’s special China Guest Action Team on WeChat for instant communication, regardless of time and location.

2. The Bespoke Experience: Guests will be offered the services of a Mandarin Chinese-speaking guide to explore a destination and its local culture.

3. We Speak Chinese: Mandarin Chinese-speaking staff will be on hand at the host hotel to assist with guest queries and small details.

4. Please Be Informed: Important hotel information printed in Chinese, which includes safety procedures, food and beverage services, floor plans and an emergency contact, will be provided upon check-in and will also be available electronically via a QR code.

5. Tea Service: The hotels will provide a variety of Chinese teas allowing guests to enjoy their preferred drink away from home.

6. Your Food – The Seven Wonders: Seven different types of Chinese congee, originating from different regions in China, will be available for breakfast.

7. A Taste of Home: Chinese comfort food, namely noodles and congee, will be available to order from the hotel’s in-room dining menu for late-night snacking.

The seven benefits complement the existing customised Chinese amenities at Shangri-La hotels: Chinese television channels and menus, welcome Chinese tea in guestrooms, instant noodles in the minibar, adaptors and more.

Bespoke Experiences
As part of the “Xiang Ju” programme, each hotel has created a unique local experience for guests. At Island Shangri-La, Hong Kong, guests can enjoy a local calligraphy experience and learn the traditional craft of handmade name plates from local artisans. In Vancouver, a Shangri-La guide will journey with guests to the see native forests and snow-capped mountains along the west coast, or to visit the Art Museum of Vancouver where the masterpieces of Ansel Adams and Emily Carr are displayed. Guests travelling to Toronto will also have access to a Shangri-La guide and the chance to discover “The Hogtown” and its local delicacies. In addition, they can visit a specially enclosed “bee wall” – made up of 50,000 bees that produce 20 kilograms of honey a year – and taste the exclusive honey beer co-produced by Shangri-La Hotel, Toronto and the Flying Monkey Brewery. The “10 Parisian Walks” mapped by Shangri-La Hotel, Paris allow guests to see the city from a fresh perspective. Starting from the hotel, the former residence of Prince Roland Bonaparte, the private tour ventures beyond the property and concludes with an exclusive dinner on the private balcony of L’Abeille, the hotel’s Michelin two-star restaurant with views of the iconic Eiffel Tower. Guests can contact the hotels for pricing information and to reserve a local experience programme.

“Shangri-La is well recognised for its distinctive Asian hospitality from the heart. Currently, we have over 95 hotels around the globe, with nearly half of them located in China.  Being an Asian hotel brand with over 30 years’ experience in China, we have a deep understanding of Chinese guests needs. We want our guests to take away memorable and rich experiences when staying with us abroad while enjoying the cultural comforts from home,” said Sarah Chen, Shangri-La’s Vice President of Sales & Marketing.

To introduce the “Xiang Ju” programme, 11 Shangri-La hotels and resorts from Hong Kong, Paris, London, Tokyo, Sydney, Vancouver, Toronto, Boracay, the Maldives, Mauritius and Oman will present their hotels and services to Beijing and Shanghai audiences at China World Summit Wing, Beijing on 22 May and at Jing An Shangri-La, East Shanghai on 24 May.  


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