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Shangri-La Hotel, Haikou Launches Mangrove Conservation Charity Programme

Haikou, 15 November 2014 – Shangri-La Hotel, Haikou has launched “CARE for Mangroves”, a charitable programme pioneered by the hotel’s corporate social responsibility (CSR) team to support mangrove conservation in the north-eastern coastal regions of Hainan Island, China.

The hotel has committed to a five-year cooperation with Hainan Dongzhaigang National Nature Reserve for the planting and adoption of 7 acres of mangroves. Since the first mangrove conservation charity sale organized, the hotel has started a brand-new journey for its Sanctuary: Care for Nature Project.

Shangri-La Hotel, Haikou also held a charity sale at Wanghai Shopping Plaza, one of the popular local high-end shopping malls. The hotel prepared 1,000 pieces of cookies and cakes, all of which were sold out within an hour. It also made a 1.2-metre Fruit Cake painted with mangroves and the hotel’s name, and handwritten with “We are Hainan people; to protect mangroves is to protect our homeland.” Local college students volunteered to spread the message of protecting the mangroves. More than 5,000 people paid attention to the mangrove campaign.

“The charity sale shows our responsibility to environmental protection for our homeland. We cordially invite more individuals and enterprises to join us and make our contribution to protect mangroves,” said Hotel General Manager Jordan Xu, who attended the charity sale ceremony.

Shangri-La Hotel, Haikou has planned to launch a series of charity events for mangrove conservation, kicking off with a “Care for Mangroves” donation during the hotel’s Christmas Lighting Ceremony and Christmas Charity Sale in the hotel’s lobby on 26 November 2014. 

香格里拉集团坚持经济效益、社会效益和环境效益兼顾的经营理念,并实现各利益相关方的权益平衡。我们致力于成为有责任感的企业公民和可持续发展的践行者。我们的企业社会责任聚焦于五个重点,包括环境与生物多样性保护、社区服务、可持续供应链建设、员工发展、以及健康与安全保障。集团旗下酒店针对教育和环保分别设有两大项目:“香格里拉人文关怀”专注于帮助弱势群体获得更好的教育及健康服务;“香格里拉关爱自然”着重于推广生物多样性的生态保护与恢复。更多详情,请登录香格里拉集团网站http://www.shangri-la.com “企业社会责任”页面进行查询。