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Shangri-La Hotel, Haikou Launches Mangrove Conservation Charity Programme

Haikou, 15 November 2014 – Shangri-La Hotel, Haikou has launched “CARE for Mangroves”, a charitable programme pioneered by the hotel’s corporate social responsibility (CSR) team to support mangrove conservation in the north-eastern coastal regions of Hainan Island, China.

The hotel has committed to a five-year cooperation with Hainan Dongzhaigang National Nature Reserve for the planting and adoption of 7 acres of mangroves. Since the first mangrove conservation charity sale organized, the hotel has started a brand-new journey for its Sanctuary: Care for Nature Project.

Shangri-La Hotel, Haikou also held a charity sale at Wanghai Shopping Plaza, one of the most popular local high-end shopping malls. The hotel prepared 1,000 pieces of cookies and cakes, all of which were sold out within an hour. It also made a 1.2-metre Fruit Cake painted with mangroves and the hotel’s name, and handwritten with “We are Hainan people; to protect mangroves is to protect our homeland.” Local college students volunteered to spread the message of protecting the mangroves. More than 5,000 people paid attention to the mangrove campaign.

“The charity sale shows our responsibility to environmental protection for our homeland. We cordially invite more individuals and enterprises to join us and make our contribution to protect mangroves,” said Hotel General Manager Jordan Xu, who attended the charity sale ceremony.

Shangri-La Hotel, Haikou has planned to launch a series of charity events for mangrove conservation, kicking off with a “Care for Mangroves” donation during the hotel’s Christmas Lighting Ceremony and Christmas Charity Sale in the hotel’s lobby on 26 November 2014. 

香格里拉酒店集团一贯坚持以经济、社会和环境可持续性的方式进行经营,同时平衡各相关利益方之间的关系。集团有专门的企业社会责任委员会,从股东关系、环境、健康及安全、供应链管理和员工等重点领域带领企业推陈出新,并聚焦“人文关怀”和“关爱自然”两个方面,使香格里拉成为企业公民和可持续发展方面的领导者。“人文关怀”主要体现在香格里拉人文关怀项目,使弱势群体获得更好的教育及健康服务;“关爱自然”则渗透于香格里拉自然保护项目中,为保护生态多样性以及恢复生态环境作出不懈努力。更多详情,请登录香格里拉集团网站www.shangri-la.com“企业社会责任”板块。