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Traders Hotel, Male, Maldives Rebrands to Hotel Jen Male, Maldives

Rebranding today as Hotel Jen Malé, Maldives, the Traders Hotel, Malé, Maldives, marks as the seventh Traders property to adopt the new Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new 'Jeneration' of independently minded business and leisure travelers, the brand is launching quickly and on track for ten Hotel Jens opening in major cities in Asia Pacific by April 2015.

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Malé, Maldives is a milestone in our ongoing plans to launch Hotel Jen across the region.

“True to the new brand, the Hotel Jen Malé, Maldives team are embracing the changing demands of today’s more independently minded travelers. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion.”

Hotel Jen Malé, Maldives is building on its existing culture and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice extra touches from a home-cooking inspired restaurant menu to offering simple pleasures of caring to individual taste preferences or styles.

Ms. Vathsala Subramaniam, general manager of Hotel Jen Malé, Maldives, said: “The rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staffs. Hotel Jen will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style. “

The informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from souvenir shops to finding the best local Maldivian hangouts to the best of local cuisines. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.

Cutting-edge technology includes fast free WiFi everywhere, all the time, convenient mobile charging stations throughout the hotel and access to over 2,500 online publications through a PressReader app, are a few of the many features. In addition, simple pleasures such as a laundry wash and fold service at one price for unlimited items in a laundry bag and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care most about – life, travel and discovery. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.

In the next phase of the Hotel roll-out, Traders hotels in Beijing, Shenyang and Johor Bahru will be rebranded in March and April 2015, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels.

Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.

 
 Hotel Jen Malé Maldives

- 117 guestrooms with a choice of four room-type, ranging from 24m2 Deluxe Room to 80m2 Deluxe Suite with a roof top restaurant and swimming pool offering stunning view of the Indian Ocean.

- Located in Malé’s Green Zone nestled amidst the bustling government and corporate center; a mere seven-minute speedboat ride from the Ibrahim Nasir International Airport and a minute’s walk from the Malé jetty.

- Rebranding offer: Make a room reservation at ‪#‎HotelJenMaleMaldives‬‬‬‬ and from US$299++ per night for stays from January 15th 2015 – February 15th 2015 and you will receive: complimentary return speedboat transfers from Ibrahim Nasir International Airport, one in-room snack box, breakfast for two at Lime Restaurant, afternoon non-alcohol cocktail for two at Azur Rooftop Restaurant (available from 12:00noon to 3.00pm), free WiFi for the duration of the stay and a late check until 4.00pm (subject to availability).

- T: +960 330 0888
- E: reservations.hjmd@hoteljen.com
- A: Ameer Ahmed Magu, Malé, Republic of Maldives 20096

Notes to Editors:

About Hotel Jen

Hotel Jen is a diverse collection of hotels in the best locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a 'New Jeneration' of travellers.

The brand is the brainchild of virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.

To guests, Hotel Jen delivers quality, comfort, convenience and value with a twist. Jen cares about what really matters to guests – the important things done well; comfortable rooms and honest authentic service; respect, privacy and efficiency served without fuss or intrusion; cultural insights; interesting experiences; and fast, free WiFi everywhere, always.

For more information and reservations, please contact a travel professional or access the Hotel Jen website at www.hoteljen.com.

About Hotel Jen's Chinese name

今旅
Today – Travel

Jen is a lover of life, fun, adventure and discovery, and wanted a Chinese name to reflect that. 'Jin' (today) is about the importance of living every day to its fullest, in the moment, and Lü (travel) represents the idea that life is about exploring new cultures, experiences and ways of being you.

Together, the characters inspire others to 'travel today', so why not be a little spontaneous? Jen can’t wait to host you.

CONTACT:
Marie Estember, Communications Coordinator
Hotel Jen Malé, Maldives, Ameer Ahmed Magu, Malé
+960 330 0888
marie.estember@hoteljen.com


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