Press Release

Press Release

Traders Upper East Hotel, Beijing Launches Pressreader Digital Newsstand and Earth Hour

Traders Upper East Hotel, Beijing raised the bar by implementing PressReader, an all-you-can-read digital newsstand, in its 15 hotels throughout Australia, Asia and the Middle East.  Traders guests may download it for free to get more real-time news rapidly.

Traders Upper East Hotel, Beijing continues to encourage all staff to take part in its environment-friendly activities.  From 25 March 2014, the hotel launched the “More News, Less Paper” campaign with PressReader to achieve its goal of reducing paper consumption and focusing on environmental preservation.

PressReader’s innovative technology offers Traders Hotel guests cover-to-cover full editions of more than 2,500 global newspapers and magazines in 60 languages from over 100 countries, such as China Daily, China Daily Latin America, China Daily North America, International New York Times, USA Today, The Guardian, Harper’s Bazaar, Men’s Health and more.  Guests may read or listen to the voice broadcast mode of all magazines and newspapers through personal laptops and mobile devices.  The hotel also provides printing services for guests who would like print out an article.

“We at Traders Hotels strongly believe in offering our guests the quickest and easiest way to get what they need.  In this instance, PressReader clearly does that,” said Lothar Nessmann, chief operating officer of Traders Hotels.

“We are happy to support Traders Hotels’ goal of making life easier for their guests,” said Igor Smirnoff, chief commercial officer of PressReader.  “This partnership allows us to meet the needs of Traders Hotels’ guests, while aligning to their eco-friendly practices through PressReader’s digital delivery format.”

After 25 March 2014, Traders Upper East Hotel, Beijing will gradually reduce the quantity of newspapers and magazines placed in public areas and encourage guests to use PressReader.

At the same time, the hotel participated in Earth Hour, a global World Wide Fund for Nature (WWF) climate change initiative for energy conservation, for the fifth time.  From 8:30 to 9:30 p.m. on 29 March 2014, all non essential lighting in guestroom corridors and staff areas, as well as all exterior lighting, were turned off.  All guests were encouraged to join this global event through an in-house guest letter, the hotel channel and posters.

Traders Upper East Hotel, Beijing has been actively involved in social public charity activities with practical action. By 20 February 2014,  the Engineering Department changed Wu Li Xiang’s lights to a LED system, which resulted in electricity savings of 50 per cent.  The hotel firmly believes that it can enhance staff and guest awareness of environmental protection through this activity.

Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, signed a corporate social responsibility (CSR) policy that took effect in 2007 and launched a two year development strategy to enhance its existing CSR activities.  A corporate CSR Committee guides fulfilment of the company’s responsibilities in five key areas: the environment; employees and the community; health and safety; supply chain management; and stakeholder relations.

Press Contact

Lisa Ciao
Director of Communications


(86 10) 5907 8313


(86 10) 5907 8038


Traders Upper East Hotel, Beijing 2 Dongsihuan Beilu (NE 4th Ring Road, SE of Xiaoyun Bridge), Chaoyang District, Beijing


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